CNN has been losing viewers since former President Trump left office at a record rate. The Atlanta-based cable news network dropped nearly half of its audience in key measurable stats since January following a brief post-Election Day spike, according to Nielsen Media Research.
From Nov. 4 to Inauguration Day (Jan. 20), CNN averaged 2.5 million primetime viewers. But since President Biden took office, they’ve averaged only 1.6 million primetime viewers through March 15.
CNN’s viewership during the 8-11 p.m. ET slot dropped 36% since Biden moved into the White House. Even more so, the viewership decline was sharper among the key demographic of all adults aged 25-to-54, plummeting 47% during the same period. Overall, the network’s ratings suffered a hit as well with 44% of the total audience exiting from coverage throughout the day.
CNN averaged 3.1 million primetime viewers from Dec. 28 through Jan 20, but it plummeted to 1.6 million from Inauguration Day to the present for a drop of 49%. When it comes to the key demo, CNN lost a staggering 58% of its viewers during the same time frames.
Trump’s antics as president sold viewership and the numbers are starting to reflect that for CNN and others on the news cycle. Although, ratings tend to take a hit after election cycles due to the drop off in general interest after races have been decided.
The network was recently scrutinized for allowing primetime anchor Chris Cuomo to conduct a series of light-hearted interviews with his brother, New York Governor Andrew Cuomo, in 2020 while avoiding questions about the nursing home crisis and sexual harassment allegations. CNN was then mocked for lifting a ban on the “Cuomo Prime Time” host after his brother became engulfed with the scandals.