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Sony hopes online service will build brand loyalty
TOKYO, 11.20.2009
BY YURI KAGEYAMA , AP Business Writer
Sony's new online service connecting the whole range of its gadgets to downloadable content like movies and games should help build brand loyalty, a top executive said Friday.
Executive Vice President Kazuo Hirai said the service, set for launch next year, highlights an advantage that Sony has over rivals like Samsung Electronics Co. and other manufacturers that don't produce their own read full story...
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